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Privacy Policy

For Ling Mei Badminton

Last Updated: October 4th, 2025

This Privacy Policy explains how Ling Mei Badminton (referred to as “we,” “us,” or “our”), which operates the e-commerce website https://lingmeibadminton.com/ (the “Site”), collects, uses, protects, and discloses your personal information.

1. Information We Collect

We collect personal data to process your orders, provide customer support, and improve your shopping experience. We only collect data that is necessary for these purposes.

A. Information You Provide to Us

This is information you voluntarily give us when interacting with the Site:

  • Identity Data: Name, date of birth, and gender (if provided).

  • Contact Data: Billing and shipping address, email address, and phone number.

  • Transaction Data: Details about products purchased, order history, and payment information (note: we do not directly store full credit card numbers—these are handled securely by our payment processor).

  • Account Data: Username, password, and registration details.

  • Communication Data: Feedback, reviews, and correspondence with our Customer Service team.

B. Information We Collect Automatically

When you visit or use the Site, certain data is automatically collected:

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, operating system, and platform.

  • Usage Data: Information about how you use our Site, including pages viewed, products searched for, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).

2. How and Why We Use Your Information

We use the information we collect for the following essential purposes:

Purpose of Processing Legal Basis (e.g., under GDPR)
Order Processing and Fulfillment Necessary for the performance of a contract (to sell and ship goods to you).
Account Management Necessary for our legitimate interests (managing our relationship with you).
Customer Service Necessary for the performance of a contract (to respond to inquiries and handle returns/warranties).
Marketing and Promotions Your Consent (for email newsletters) or Legitimate Interests (to send promotional offers to existing customers).
Site Improvement and Analytics Necessary for our legitimate interests (analyzing user behavior to enhance our website design and product selection).
Security and Fraud Prevention Necessary for our legitimate interests (protecting our business and customers from fraudulent activity).
 
3. Sharing Your Personal Information

We do not sell your personal data. We share your information only with trusted third parties who require it to perform services on our behalf:

  • Payment Processors: Companies like PayPal or Stripe to securely process your payment details.

  • Shipping and Logistics Partners: Courier companies (e.g., FedEx, UPS, local postal services) to deliver your order.

  • Technology Providers: E-commerce platform hosts, website analytics providers (e.g., Google Analytics), and email marketing services (e.g., Mailchimp).

  • Legal Compliance: We may disclose your information if required by law, such as to comply with a subpoena or similar legal process.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. They are only permitted to process your data for the specified purposes and in accordance with our instructions.

4. Cookies and Tracking Technologies

Our Site uses cookies (small text files placed on your device) and similar tracking technologies to enhance your browsing and shopping experience.

  • Strictly Necessary Cookies: Required for the website to function (e.g., remembering items in your cart).

  • Performance/Analytics Cookies: Used to analyze how visitors use the Site and to monitor site performance.

  • Targeting/Advertising Cookies: Used by third-party advertisers to display ads relevant to your interests on other websites.

You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

5. Your Data Protection Rights

Depending on your location (e.g., EU residents under GDPR or California residents under CCPA), you may have the following rights regarding your personal data:

  • The Right to Access: You can request copies of your personal data we hold.

  • The Right to Rectification: You can request that we correct any information you believe is inaccurate or incomplete.

  • The Right to Erasure (The Right to be Forgotten): You can request that we delete your personal data under certain conditions.

  • The Right to Object: You can object to our processing of your personal data, particularly for direct marketing purposes.

  • The Right to Data Portability: You can request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the legally required timeframe.

6. Data Security and Retention

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to employees and service providers on a need-to-know basis.

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, we keep customer data for five years after the last transaction to handle any potential legal claims or warranty issues.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, our data handling practices, or if you wish to exercise your data rights, please contact our Data Protection Officer:

Name/Title: Ling Mei Sports 

Email: [Privacy Policy Email Address, e.g., privacy@yourbadmintonshop.com] 

Address: 31-3255 hwy7, Markham, Ontario